'IDITAAL' the traditional paintings of the Lanjia Saura tribe ( a primitive tribal group) is all set to take on its new avatar. The traditional paintings are given a modern appealing touch by the innovations in textures and incorporation of modern painting techniques. As a part of this endeavor, District Industries Centre has been arranging for training of the traditional artisans in reputed institutions like Shantiniketan. One such Lanjia Saura youth, Samant Gomang, has done a diploma in the National School of Fashion design in New Delhi and with his team transformed the entire Saura painting style to make it 'a good drawing room material', while retaining the same exotic charm of a tribal art form.The district administrations intends to go a step further and facilitate the formation of a company and registering the brand name and a 'logo' for it. Infact steps have even been taken to patent this art form in the name of the 'Lanjia Saura' community and necessary formalities for which are being completed.
These paintings have become instant hits and already demand has outstripped the supply. The district administration plans to market and further popularize this new avatar of the traditional art form in a big way in the days to come, by arranging exhibitions and participating in various cultural events, within and outside the state. Any valuable support to encourage this art form will be highly appreciated.Inquiries can be made with District Industries centre on 06856-223002/ 224825 or by email at rayagada@gmail.com
